SEM and SEO for SMEs: That’s “Search Engine Marketing and Search Engine Optimization for Small and Medium Enterprises”, for those who don’t speak the lingo. At Marketaim, we speak plain English.
The first step in establishing your business presence on the internet is through a virtual online storefront called a website. Your website is your business card, your catalog and your brand image. It should first and foremost be tailored to suit your audience, in terms of both presentation and information. This is what we at marketaim, specialize in. Our success lies in our flexibility: we can build you a 1-page site, just as well as we can build your company a fully functional online store.
Pay-Per-Click Advertising Defined
The premise is simple, you first create an ad, then select keywords for which you want your ad to show up for and bid on each one, for the top position. The more you bid, the higher the position of your ad. There are of course other variables that come into play, such as the click-through-ratio (CTR) and “ad quality” among a few others which help determine your ad placement. In the end however the top bidder gets the top position. The trick however is to determine all the possible keyword combinations consumers search for when looking for your product. Yes, and we know how to do that too.
If you are looking for fast, measurable results for your business, then a Pay-Per-Click Campaign is right for you.
PPC advertisements are found on the right side of a search engine results page.
Advantages of Pay-Per-Click
You only pay when your ad is clicked, resulting in a higher ROI
Get measurable results in a short span of time (1-2 days)
Highly customizable in terms of specific demographics, niche markets, geography, etc.
Our 5 Step Program
This is the first and most crucial step of a successful PPC campaign. If you don’t choose your keywords wisely, your efforts to boost your ranking will be wasted.
We conduct a comprehensive analysis of your site as well as your competitor’s sites to find out what people are searching for and what your competitors don’t know people are searching for. We give you a competitive advantage by pooling a list of keywords that your target market actively searches for when searching for your business.
Create Pay-Per-Click Ads
We create text-based ads for your business and match that ad with particular keywords. We help you determine which parameters to use in terms of where and when the ad will be displayed, for which search type (content pages, search engine results pages, or both). There is a great deal of flexibility in PPC and we help ensure you get the best return on your dollar.
Create Pay-Per-Click Landing Pages
With PPC Marketing you are able to send traffic to a particular landing page. We help you create landing pages that ensure your potential client finds what they are looking for.
Determine your Pay-Per-Click advertising budget
We help you choose a budget that works for you in terms of your maximum daily overall spending limit and confirm a maximum cost-per-click for your keywords.
Monitoring and Fine Tuning your Pay-Per-Click Campaign
It is crucial to optimize and fine-tune your PPC campaign on an ongoing basis. We do this to find out which ads and keywords have been successful and which need modification.
Once we have completed these steps you simply sit back and watch new customers and money roll in!
For your website to grow by leaps and bounds make Pay Per Click Advertising part of your online marketing solution.
If your budget permits, we highly recommend making PPC Marketing part of your Search Engine Marketing strategy. The reason being that it takes time to achieve those high rankings through only Search Engine Optimization, even though it is the more cost effective of the two in the long run. If you want results right away, then a Pay Per Click strategy is the way to go.
Search Engine Optimization Defined
What is Search Engine Optimization?
Search engine optimization is the process of making a website more accessible to search engine users and search engines using your market-related keywords and content. Through search engine optimization your website receives a better ranking in the search engines’ organic (free) listings, thus increasing the volume and quality of traffic to your website.
Do you really need to optimize your site?
Absolutely. Without website optimization search engines will simply never find your website. Take advantage of the free traffic and increased sales. In today’s highly saturated and competitive online business world, websites that are not optimized will have a very difficult time in finding the traffic that they desire and the ensuing sales.
Therefore if you don’t want your website to be lost in the maze of billions of other web pages then you really need to take advantage of Search Engine Optimization.
Consider the time, effort and money you’ve already invested into building a website. Doesn’t it make sense to optimize and advertise it, so that your business could now be found on the web?
That is where our SEO and SEM skills comes in.